The demand for vehicle appearance protection services and products has surged within the automotive care industry, reflecting customers’ increased spending on cars in today’s market. Preserving the “new car” look and feel is crucial to customers who prioritize a clean and well-maintained vehicle. By offering advanced solutions that help maintain the appearance and cleanliness of their vehicles, you can provide customers with enhanced peace of mind when they drive off the lot.
Your customers invest their hard-earned money in their vehicles and aim to preserve their appearance and cleanliness to maintain resale value. While routine maintenance is crucial for optimal vehicle performance, what about its appearance? Traditional car washes and interior cleaning can only achieve so much. Cosmetic maintenance, although important, has limited effectiveness and requires regular attention.
Let’s Talk Surface, Exterior Surface
Many products offered at dealerships, detail shops or local retail outlets are simple waxes or wax-based solutions. While these have been popular for generations, they fail to fully protect a vehicle. Wax-based products emulsify (or break down) on the surface with the level of surface heat (150° F) a vehicle faces daily. This means your customers may be unprotected within a matter of months, leaving their vehicle’s appearance, and value, at significant risk.
If you expand your F&I portfolio, you can provide your customers with the opportunity to preserve their investment with a more durable and easy-to-maintain ceramic coating that shields against etching damage from hard water, bird droppings, tree sap, insects, acid rain and road salt to ensure their exteriors stay like-new!
Let’s Open the Door and Talk About the Inside of the Vehicle
A car’s interior is a breeding ground for odor-causing microbes and spills, and color transfers can be difficult to prevent. These stains and odors not only detract from the vehicle’s overall appearance, but they can also significantly reduce its value.
Professional products applied to a vehicle’s interior enhance protection against daily wear from everyday use, so dealerships need to expand their F&I offerings with an available portfolio of appearance protection products to provide customers with comprehensive coverage for the entire vehicle.
Big Screens Need Protection Too
Preserving a vehicle’s interior appearance extends beyond its upholstery and carpet. For technological convenience, modern vehicles include sleek touchscreens that control essential functions like climate, radio, Bluetooth, navigation and more, making their upkeep equally important. Shielding the touchscreen surface with a professionally applied solution is essential for long-term protection against scratching, chipping and cracking, crucial for maintaining a vehicle’s appearance and value. This protective layer not only simplifies cleaning and maintenance but also empowers your customers to navigate the road with confidence and peace of mind.
Offering customers the option to combine exterior protection with advanced interior products, specially formulated to defend against daily threats and bond to all surfaces, helps maximize the long-term value retained by their vehicle throughout ownership. This comprehensive approach not only ensures lasting protection but also provides customers with peace of mind knowing that the value of their vehicle isn’t diminishing as quickly over time.
