In this AutoSuccess Executive Spotlight, Brian Ankney hosts Tim Whalen from Voss Auto Network and Greg Uland from Reynolds to discuss the challenges and solutions for technician turnover in car dealerships. Technician turnover is a widespread issue, not unique to dealerships, with an annual rate of around 45-50%.
Tim shares Voss Auto Network’s successful strategy of developing their own technicians instead of hiring externally. This approach has led to low turnover and highly skilled technicians. He emphasizes the importance of commitment and long-term investment in training, which includes thousands of hours and various certifications.
Greg praises Tim’s approach, highlighting the importance of retention and continuous growth beyond initial training. The conversation also touches on the financial and moral support required from dealerships to sustain such programs. The benefits include high-quality work, customer satisfaction and low comeback rates.
The discussion also covers Reynolds’ upcoming Amplify Summit and the Automotive Amplifiers Contest, aimed at sharing best practices across the industry. The summit will feature speakers, workshops, and a contest with a $5,000 charity donation for the winners.
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