Dealer World and Dealer Funnel have announced an integration with Urban Science. The collaboration leverages Urban Science’s data to unlock insights that were previously unseen, informing a comprehensive understanding of the opportunities to win in the automotive market landscape.
Dealer World and Dealer Funnel will integrate this valuable data into their platforms, enabling dealerships to make more efficient and precise marketing decisions and achieve superior outcomes, the companies announced in a press release.
In a related capacity, Urban Science supports dealers from the operations side with the company’s SalesAlert solution, which connects directly to dealership CRMs and proactively notifies dealers when a sale is lost, empowering them to focus time and resources on prospects still in the market.
As an additional point of collaboration, for dealers working with Dealer World and Dealer Funnel who are enrolled in SalesAlert, Urban Science will also, with the dealer’s consent, make this data available to Dealer World and Dealer Funnel, creating an unprecedented, privacy-compliant bridge between a dealership’s operations and marketing efforts, and enabling new insights into customer journeys.
Key benefits of the integration:
1. Data-Driven Decision Making: By harnessing Urban Science’s data, Dealer World and Dealer Funnel empower dealerships to make data-driven decisions, ensuring targeted and effective marketing campaigns.
2. Enhanced Market Insights: Access to Urban Science’s comprehensive market insights enables dealers to stay ahead of trends, identify opportunities and optimize marketing strategies for maximum impact.
3. Optimized Customer Engagement: With a deeper understanding of customer behavior and preferences, dealerships can tailor their marketing efforts to engage customers more effectively, resulting in increased satisfaction and loyalty.
“This integration represents a significant milestone,” said Dan Moore, president of Dealer World and board member of Dealer Funnel. “By combining Urban Science’s extraordinary data capabilities with the innovative solutions offered by Dealer World and Dealer Funnel, we aim to empower dealerships to navigate the dynamic automotive market with precision and effectiveness.”
Rick Jones, vice president adtech at Urban Science said, “Our collaboration with Dealer World and Dealer Funnel revolutionizes how dealers access the unrivaled speed, depth and accuracy of our company’s industry sales data. The seamless integration empowers dealers to elevate their marketing strategies across channels, providing unparalleled insights and access to drive short- and long-term success.”
