This week’s blog is based on the highlighted editorial from the April 2013 issue,“Generation Drive: Family-Owned Neil Huffman Auto Group Continues Traditions While Confidently Stepping into the Future.” The AutoSuccess team had the privilege of sitting down with Kim, Dow and Shane Huffman — the owners of the Neil Huffman Auto Group based in Louisville, Kentucky — to ask them a few questions regarding the car business in general, along with questions about the positives, and potential pitfalls, of running a family business.

Our guest blogger this week is Russell Grant. Russell is the Vice President of Sales at J & L Marketing. We hope you enjoy his post and leave your thoughts below.

The Big Deal About Big Data

by Russell Grant, Vice President of Sales, J&L Marketing

From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren't nearly as concerned with the marketplace and the direction it's taking, as they are with their business and where it's going. They want to know two things — how can big data save me money, and how can it sell more cars.