in this issue...
By Susan Givens
Over the past two years, online video has captured the attention of marketers, online retailers and, most importantly, consumers. As few as five years ago, video was an expensive, labor-intensive medium that required serious bandwidth and professional production. That’s all changed now with increased broadband penetration, easy-to-use online video publishing software and tools, and additional technological advances. Today, everyone is talking about the marketing implications of video, stressing the importance of video and citing consumer viewership of, and preference for, online videos.
continue