Imagine this: Kelly Olson, a loyal Nissan driver with a growing family, pulls into her dealership for a scheduled oil change. She’s driving a hatchback, a car she’s had since before kids, that’s now fully paid off. As she helps herself to coffee in the waiting room, a salesman named Paul strolls up and introduces himself. He knows why she’s there and he knows a lot about her current car — specifically that it’s not the right size for her lifestyle anymore, and that she’s in a good position to trade for something more fitting. But just as important, he knows he needs that hatchback in his inventory, and that he could move it fast. So he cuts right to the chase and pitches a trade-in value that knocks her socks off.
How did this happen?
AutoSuccess & DealerELITE are both designed to keep the view from the sales floor front and center in everything we do, and we've come up with an exciting new way to accomplish this. Our new Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technologies and ways to motivate staff — giving our readers the benefit of their experiences.
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